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Search Engine Optimization &
Search Engine
Marketing Company
Why Search Engine
Optimization (SEO)?
Potential
customers are
searching for your site on the search engines right now. Why
aren't they finding it? It's because your site may not be
properly optimized to rank well in the search engines. It's
a common belief that if a site is well designed then Web
traffic should automatically follow. Not true! If a site
isn't properly optimized it won't matter how great it looks.
We liken it to building a beautiful high rise office by the
freeway with no exit ramp to get into the parking lot.
Increase Sales Leads Through Top Rankings
There
are many ways to
optimize and market a site to get the resulting rankings and
traffic you want. Most importantly are the proper "meta
tags". Meta tags are listed in the HTML code and tell the
search engine robots which keywords represent your site.
These tags are the "meta data" or eyes to the search engine
robots, and give them a starting point on how high to rank
your site's pages.
Another very important way to achieve high search rankings
is to have text on your page full of great descriptions of
the features and benefits of your site's offering. This
means that you'll need at least 300 - 400 words of text full
of keywords that represent what you'd like to be searched
for.
It used to be so easy years ago to simply "tweak" the meta
tags and your search engine rankings would jump. Now another
important element of marketing a site is getting quality
links from sites with similar content. Reciprocal link
building has become a major part of SEO work.
Pay Per Click Search Engine Campaigns
A
relatively instant way
to get rankings and traffic is to have campaigns set up with
Pay Per Click (PPC) search engines. The most popular are
Google Adwords, Yahoo Search Marketing, and MIVA. Most
companies find they need both the organic (free) search
rankings and paid PPC sponsored ads at search engines to
fully receive the desired traffic.
You've Got 8 Seconds To Make An Impact
Last
but not least,
it's not only important to get traffic to your site but it
follows that the design and text should entice potential
customers to want to buy or learn more. This is where having
the features and benefits right up front on a site are very
helpful. Many sites have a beautiful graphic or flash
animation ... but you've got about 8 seconds for them to
feel that they want to stay and explore your site.
A Proven SEO Company
Search
Engine Place SEO
Company has been in business for over six years. We offer
everything you need in a SEO firm to get rankings and bring
in leads for sales - meta tag optimization, suggested text
and content improvements, pay per click campaigns, web
design service*, and marketing suggestions to sell your
products and services on your site.
We're small and want to keep it that way! Some companies
have thousands of clients and often don't get the attention
they require to really impact their rankings and sales. We
only take on a select group of corporate clients who want
hands-on targeted attention and quick turnaround with
work.
We are based in Vancouver, BC, Canada.
For information on
Search Engine Optimization Services - Email:
info@searchengineplace.com
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